Self-initiated Brief aimed to create a new brand for a younger male demographics that engages their lifestyle in a unique stylistic way. Hereby the focus was the Brand Identity that further relates to the Fashion, Illustrative Designs, Photography brought together into a Brand Booklet.
Part I Brand Concept and Development:
Revivre (Fr. Back to Life) is a vintage & graphical brand, which recycles existing and new clothing items for innovative young male adults aged 15 to 24 years, who strive to express their personality. Existing patterns and textile are reinvented into deconstructed design that shows excitement and playfulness by embracing simplicity and asymmetry. The brand believes that the deconstructed appearance of the clothing reflects on the permanent transformation of an individual and draws away from the flawlessness many brands desire.