Self-initiated Brief aimed to create a new brand for a younger male demographics that engages their lifestyle in a unique stylistic way. Hereby one focus was the Clothing Apparel itself to match the Brand Identity.
Part II Clothing Items and Illustrative Patterns:
Revivre (Fr. Back to Life) is a vintage & graphical brand, which recycles existing and new clothing items for innovative young male adults aged 15 to 24 years, who strive to express their personality. Existing patterns and textile are reinvented into deconstructed design that shows excitement and playfulness by embracing simplicity and asymmetry. The brand believes that the deconstructed appearance of the clothing reflects on the permanent transformation of an individual and draws away from the flawlessness many brands desire.